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Fruiti King’s Halal Ice Cream At MIHAS 2017

The 14th Malaysia International Halal Showcase (MIHAS 2017), organized by Malaysia External Trade Development Corporation (MATRADE), concluded on 8 April 2017. The iconic Halal event is driving not only Malaysia’s, but the world’s Halal industry to greater heights. The event, which was launched by Deputy Prime Minister YAB Dato’ Seri Dr. Ahmad Zahid Hamidi on 5 April 2017, showcased a wide range of Halal products and services from Malaysia and other countries.

MIHAS has attracted more participations from the foreign trade delegations, introduced the Europe Pavilion for the first time to interest more non-Muslim majority countries, strategically segmented the event into four main clusters (Food, Non-food, services and ecommerce). The exhibition component of the event has attracted over 576 exhibitors from 33 countries. MIHAS 2017 received a total of 22,744 visitors comprising local and international visitors.

This year, Fruiti King had the opportunity to showcase its 100% Real Fruit Ice Cream. Three freezers of ice cream including Fruiti King’s signature Musang King durian ice cream were given out as samples for free to all guests.  As Fruiti King ice cream is Halal-certified, Fruiti King catered to a wide range of consumers from locals to internationals – who all gave a thumbs upafter tasting the authenticity of the fruit ice cream especially the durian lovers. For those who were not fans of durian, Fruiti King also provided cempedak ice cream.

“We are grateful that we managed to showcase our ice cream to an amazing crowd at MIHAS 2017 and we hope to be there again for the next showcase!” – Fruiti King team

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