Responsible Gaming

Responsible gaming at Fruity King on fruitiking.com is based on the principle that gambling must remain a form of entertainment, never a solution to financial or personal problems. This page explains how you can play consciously, understand the risks, and use the tools provided under United Kingdom Gambling Commission ("UKGC") requirements. Fruity King, operated by ProgressPlay Limited (UKGC licence number 39335), supports you in making informed decisions and offers practical measures if gambling stops being fun. If you feel at risk, our team will help you set limits, take a break, or close your account, and will direct you to professional support services.

Risk Awareness

Observe: Recognising Problem Gambling Signals

Most players enjoy online casino games recreationally. However, gambling can become harmful. You may be at risk of developing a gambling problem if you notice one or more of the following:

• Gambling more frequently or for longer sessions than you originally planned.
• Thinking about the casino, your balance, or your next bet when you should be working, studying, or relaxing.
• Spending money on games that you need for rent, bills, debts, or essentials.
• Chasing losses and increasing stakes to "win back" what you have lost.
• Hiding or lying about your gambling from family, friends, or colleagues.
• Feeling anxious, irritable, or depressed when you cannot gamble.
• Using gambling as an escape from stress, loneliness, or other personal difficulties.

Expand: Quick Self-Assessment Test

Consider the following questions and answer them honestly with "Yes" or "No":

• Do you gamble with money that you cannot comfortably afford to lose?
• Do you need to increase your bets to feel the same excitement?
• Do you gamble to escape worries, stress, or unpleasant feelings?
• Have you tried to cut down or stop gambling but found it difficult?
• Have you ever lied to people close to you about how much you gamble or lose?
• Have you borrowed money, sold possessions, or used credit to fund gambling?
• Do you feel guilt, regret, or shame after you gamble?

If you answered "Yes" to several of these questions, your gambling may be becoming harmful. We strongly encourage you to use the limits and self-exclusion tools on fruitiking.com and to contact specialist organisations such as GamCare or Gambling Therapy for confidential support.

Reflect: Key Protective Principles

• Only gamble what you can afford: Treat gambling as a paid form of entertainment and never as a source of income.
• Set time and money limits in advance: Decide before you log in how long you will play and how much you can spend.
• Do not gamble when distressed: Avoid gambling when you are tired, stressed, under the influence of alcohol or drugs, or feeling low.
• Keep balance in your life: Make sure gambling does not replace work, studies, family time, or other hobbies.

Limits & Tools

Observe: Player Control Functions at Fruity King

Under UKGC rules and Fruity King's internal policies, Fruity King on fruitiking.com provides a set of tools that help you control how much time and money you spend. These include deposit limits, session time limits, Time-Out (short breaks), and long-term self-exclusion (see separate section below). You can access these tools at any time from your account.

Expand: Setting Deposit Limits (Daily, Weekly, Monthly)

1. Log in: Sign in to your Fruity King account on fruitiking.com.
2. Go to "Responsible Gambling" or "Account Limits": Open your profile or "My Account" area and select the section labelled "Responsible Gambling", "Safer Gambling", or "Player Limits".
3. Choose "Deposit Limits": Select the option to manage your daily, weekly, or monthly deposit limit.
4. Enter your maximum amounts: For example:
   • Daily limit: £50
   • Weekly limit: £150
   • Monthly limit: £400
   Choose amounts that reflect what you can comfortably afford after all essential expenses.
5. Confirm and save: Read the confirmation message and accept it. Your new limit will apply immediately or as confirmed on screen. Decreasing limits usually take effect straight away; increasing limits may only take effect after a cooling-off period (typically at least 24 hours) in line with UK requirements.

Deposit limits apply across Fruity King on fruitiking.com and are designed to stop you depositing more than you decided in advance.

Expand: Time Spent Limits and Session Timers

1. Open session settings: In your account, go to "Responsible Gambling", "Safer Gambling Tools", or "Session Limits".
2. Set a session reminder: Choose how long you want to play in one go, for example 30, 60, or 90 minutes.
3. Confirm the reminder: Once activated, a pop-up will appear when your chosen time limit is reached, summarising your session and prompting you to take a break or log out.
4. Respect your limits: Use the reminder as a strict signal to stop or take a meaningful pause from play.

Reflect: Activating Short Breaks (Time-Out)

If you want to take a complete break from Fruity King without permanently closing your account, you can use the Time-Out function.

1. Navigate to Time-Out: While logged in, open "Responsible Gambling" and select "Time-Out" or "Short Break".
2. Choose a duration: You can usually pick a period such as 24 hours, 48 hours, 72 hours, 1 week, 2 weeks, or up to 6 weeks, in line with UKGC expectations.
3. Confirm your decision: Read the explanation of the consequences (for example, you will not be able to log in or play during the Time-Out) and confirm.
4. Effect of Time-Out: During the selected period you will be unable to log in or place bets. You may still be able to access account information or contact support as stated in on-screen messages, but you will not be able to gamble.

Time-Out is reversible only once the selected period has fully expired. Fruity King will not shorten a Time-Out once it has been applied.

Self-Exclusion

Observe: When Self-Exclusion May Be Appropriate

If you feel that gambling is causing harm, or if the limits and Time-Out tools described above are not sufficient, you should consider self-exclusion. Self-exclusion is a formal agreement that you will not use your account for a fixed period or permanently, and that Fruity King will take reasonable steps to stop you from gambling with Fruity King during that time.

Expand: How to Self-Exclude from Fruity King

1. Access the self-exclusion menu: Log in to fruitiking.com, go to "My Account", then choose "Responsible Gambling" and select "Self-Exclusion". If you cannot log in or cannot find the option, contact customer support via live chat or email form and request self-exclusion.
2. Select the exclusion period: You can typically choose a period starting from at least 6 months up to 1 year, 2 years, 5 years, or a "lifetime" exclusion. Longer periods provide stronger protection.
3. Read the key consequences:
   • You will be unable to log in, deposit, or place bets on Fruity King during the self-exclusion period.
   • New accounts you attempt to create with matching personal details may be identified and closed in line with UKGC rules.
   • Marketing communications from Fruity King should be stopped, as far as technically possible.
4. Confirm your decision: You may be asked to actively confirm that you understand self-exclusion is binding, and that any early re-activation is not permitted.
5. Support contact: If you need help or have questions, contact customer support (live chat or email web form) and state that your request relates to self-exclusion for responsible gambling reasons.

Expand: GAMSTOP - Multi-Operator UK Self-Exclusion

In addition to excluding yourself from Fruity King on fruitiking.com, all UK-based players are strongly encouraged to register with GAMSTOP, the free national online self-exclusion scheme for UK-licensed operators. ProgressPlay Limited participates fully in GAMSTOP in accordance with UKGC licence number 39335.

• Visit gamstop.co.uk and complete the registration form.
• Choose an exclusion period (for example 6 months, 1 year, or 5 years).
• Once active, GAMSTOP will aim to prevent you from using any UKGC-licensed online gambling site or app, including Fruity King, for the chosen period.

Reflect: Financial and Account Consequences

• Access to the account: During self-exclusion you will not be able to log in or gamble. Access to balance or transaction history may be limited; support can provide information where appropriate.
• Remaining balances: Any remaining real-money balance will be handled in accordance with Fruity King's Terms & Conditions and UKGC obligations. You may need to contact support to arrange a withdrawal where permitted.
• Irreversibility: Self-exclusion cannot normally be cancelled before the minimum period has expired. After the period, a re-activation request (if allowed) may require a cooling-off period and further checks.
• Additional protections: For maximum safety, combine self-exclusion with device-level blocking tools such as Gamban or BetBlocker (see Support Resources below).

Support Resources

Observe: Local UK Support Options

If you are worried about your gambling, or about someone close to you, free and confidential help is available in the UK:

• National Gambling Helpline (GamCare): Call 0808 8020 133 (free from UK landlines and mobiles) 24 hours a day, 7 days a week, for confidential advice and support in English.
• GamCare Online Services: Live chat, forums, and structured treatment for players and affected others via gamcare.org.uk.
• NHS Gambling Treatment Services: Your GP can refer you to specialist NHS clinics offering free, evidence-based treatment for problem gambling in England and Wales. Information is available at nhs.uk.

Expand: International Support Organisations

These organisations are independent of Fruity King and provide confidential, non-judgemental support to players and their families worldwide.

Expand: Self-Exclusion Schemes and Blocking Tools

• UK GAMSTOP (online self-exclusion): As noted above, UK players can register at gamstop.co.uk to block access to most UKGC-licensed online gambling sites, including Fruity King on fruitiking.com.
• Spain - RGIAJ: Players located in Spain may have access to the national self-exclusion registry (Registro General de Interdicciones de Acceso al Juego - RGIAJ). This is mentioned for information only; Fruity King focuses on UK players and cannot manage foreign registers.
• Gamban: A paid app that blocks access to many gambling websites and apps across devices. See gamban.com.
• BetBlocker: A free application that restricts access to thousands of gambling sites. See betblocker.org.

Reflect: Family and Affected Others

• Family support services: GamCare provides dedicated support for partners, family members, and friends of people who gamble, including forums and live chat. Gam-Anon (linked to Gamblers Anonymous) offers group meetings for affected others.
• Confidentiality: Professional services will generally not share your information with Fruity King or other parties without your consent, unless required by law or safeguarding duties.
• Emergency situations: If you or someone else is in immediate danger, contact emergency services (999 in the UK) rather than Fruity King customer support.

Help for Family

Observe: Recognising Harm in a Loved One

Family members and friends are often the first to notice signs of harmful gambling. These may include unexplained debt, secrecy around money, mood changes, or a strong emotional reaction to wins and losses. If you suspect that someone using Fruity King is struggling, early, calm conversation can be crucial.

Expand: How to Talk to Someone About Their Gambling

• Choose a calm moment: Speak when both of you are relaxed, not during or immediately after gambling sessions.
• Use non-judgemental language: Focus on how you feel and the behaviours you observe ("I'm worried because..."), rather than accusing or blaming.
• Listen actively: Allow them to explain how they feel, and avoid interrupting or minimising their concerns.
• Offer practical help: Suggest using deposit limits, Time-Out, or self-exclusion on fruitiking.com and help them contact professional support such as GamCare.
• Set boundaries: Protect your own finances and wellbeing; do not lend money that you cannot afford to lose or that enables further harmful gambling.

Reflect: Support for Families and Next Steps

• Family support groups:
  • GamCare's online forums and chatrooms for affected others: gamcare.org.uk
  • Gam-Anon meetings (linked to Gamblers Anonymous): gam-anon.org
• Mental health professionals: A GP or qualified psychotherapist can assess underlying issues such as anxiety, depression, or stress and coordinate appropriate treatment pathways.
• Helplines: Encourage the person to contact the National Gambling Helpline (0808 8020 133) or to engage with Gambling Therapy for multilingual online support.
• Your own support: If you are affected by another person's gambling, you are entitled to support in your own right, even if they choose not to seek help.

Operator's Commitment

Observe: Regulatory Framework and Licence Details

Fruity King is operated by ProgressPlay Limited, a company registered in Malta (company number C58305) with its registered address at Soho Office, 3A, Punchbowl Centre, Elia Zammit Street, St. Julians, STJ3154, Malta. For players in the United Kingdom, services are offered under the remote gambling licence issued by the United Kingdom Gambling Commission (licence number 39335). For players outside the UK, ProgressPlay Limited holds a licence from the Malta Gaming Authority (MGA/B2C/231/2012). This page focuses on the UK environment and UKGC requirements, including full integration with the GAMSTOP self-exclusion scheme and the use of an Alternative Dispute Resolution provider (IBAS) for eligible disputes.

Expand: Internal Monitoring and Risk Checks

In line with UKGC regulations and internal responsible gambling policies, Fruity King applies a range of measures to identify and manage potential gambling-related harm:

• Behavioural monitoring: We may analyse patterns such as rapid increases in deposits or stakes, long or frequent play sessions, repeated failed deposits, or evidence of chasing losses.
• Affordability and vulnerability checks: Where risk indicators are detected, we may carry out proportionate checks to assess whether your level of gambling appears affordable and whether there may be signs of vulnerability.
• Safer gambling messages: We may send targeted on-site messages, email notifications, or account prompts encouraging you to review your limits, take a break, or consider self-exclusion.
• Intervention and restrictions: In higher-risk situations, we may contact you directly, apply or suggest limits, restrict your ability to deposit or play, or refuse to provide certain services where this is necessary to comply with our regulatory obligations.

Reflect: When Fruity King May Contact You

Subject to privacy and data protection laws, Fruity King may initiate contact with you where:

• We identify strong markers of harm in your gambling behaviour (for example, substantial losses over a short period, persistent chasing of losses, or frequent use of credit or high-risk payment methods).
• We have reason to believe that you might be gambling beyond your apparent means or that you may be a vulnerable customer.
• You request assistance regarding problem gambling, self-exclusion, or other responsible gaming tools.

Contact may be made via email, telephone (if applicable), or account messaging, and may include information on limits, self-exclusion, and external support services. Where necessary, and in accordance with UKGC rules, we may place restrictions on your account even without your explicit request, in order to reduce the risk of further harm.

Updates

Observe: How We Communicate Changes

Fruity King may update this responsible gaming information from time to time to reflect changes in law, UKGC guidance, operational practices, or external support services. When significant changes are made, we will seek to notify you through one or more of the following channels:

• Prominent notices or banners on fruitiking.com, particularly within the responsible gaming or account areas.
• In-account messages when you log in.
• Email notifications to your registered email address, where appropriate and permitted.
• Updates to our Terms & Conditions and related policy documents, accessible via the website (including any linked pages historically hosted on fruityking.co.uk).

Reflect: Version Control and Last Updated Date

The responsible gaming page for Fruity King is part of a wider set of policies, including Terms & Conditions and privacy documentation. These documents are accessible via links on fruitiking.com and may refer to supporting pages such as the Terms & Conditions and responsible gaming pages historically available at fruityking.co.uk. Always refer to the latest version on the website for the most current information.

Last updated: 6 November 2025 (content prepared with reference to UK regulatory expectations applicable into 2026 and subject to further updates).

Contact & Feedback

Observe: How to Reach Us About Responsible Gaming

If you have questions about responsible gaming, wish to adjust your limits, request a Time-Out or self-exclusion, or provide feedback on this page, you can contact Fruity King's customer support and responsible gaming team through the channels provided on fruitiking.com.

Expand: Communication Channels

• Live Chat: A 24/7 live chat facility is available via the website for registered customers. Use this if you need urgent assistance with safer gambling tools or self-exclusion.
• Email support: Email support is available via the contact form on fruitiking.com. An email address is provided within your account or on the contact page; response times are typically within 24 - 48 hours. At the time of preparing this page, no separate dedicated responsible gaming email address is published beyond these channels.
• Telephone: According to the information available, Fruity King does not currently advertise a dedicated telephone support line. If a phone number is added in future, it will be displayed clearly in the "Contact Us" or "Responsible Gambling" sections of the website.
• ADR for eligible disputes: For certain unresolved disputes, including those that may relate to responsible gambling obligations, Fruity King's appointed Alternative Dispute Resolution provider is IBAS. Further information is available at ibas-uk.com and via the UK Gambling Commission at gamblingcommission.gov.uk.

Reflect: Feedback and Self-Control Request Form

You can use the following form structure as a guide to the information our team may request when you contact us through the website. The actual form is available after you log in to fruitiking.com:

Responsible Gaming Feedback / Support Request

Full name (as registered):


Username or account ID:


Topic:
Set or change deposit / loss / session limits Request Time-Out (short break) Request self-exclusion Information about responsible gaming tools Feedback about this responsible gaming page

Details of your request (please include any preferred limits or dates):


Preferred contact method (email / live chat):

By submitting a safer gambling request, you consent to Fruity King using the information you provide to assess and implement appropriate protective measures in line with UKGC requirements and our privacy policy. If you require immediate emotional support, please also contact an independent helpline such as GamCare or Gambling Therapy.